Aunt Jemima Brand Retired by Quaker Due to Racial Stereotype

By: The Associated Press,  The New York Times
June 18, 2020

“The question becomes, ‘do we want to hold onto images that hearken back to a past when blacks were servants and expected to know their place?’” [Riché] Richardson said. “People who are holding onto these symbols are almost suggesting that those are times they are nostalgic about. I don't think people intend to send that message but at this time, we cannot afford to send mix messages.”

Quaker, which is owned by PepsiCo, said its overhauled pancake mix and syrup will hit shelves by the fourth quarter of 2020. The company will announce the new name at a later date. PepsiCo also announced a five-year, $400 million initiative “to lift up black communities and increase black representation at PepsiCo.”


Read the entire article in The New York Times

Professor Riche Richardson