...Cornell University associate professor Riché Richardson wrote in the New York Times in 2015 that the Aunt Jemina logo “remains one of the longest continually running logos and trademarks in the history of American advertising.”
White Memphis doctor under fire for repeatedly calling black patient ‘Aunt Jemima’ to her face
July 14, 2018
“This Aunt Jemima logo was an outgrowth of Old South plantation nostalgia and romance grounded in an idea about the ‘mammy,’ a devoted and submissive servant who eagerly nurtured the children of her white master and mistress while neglecting her own,” Richardson explained. “Visually, the plantation myth portrayed her as an asexual, plump black woman wearing a headscarf.