...The thought of Aunt Jemima might bring up sweet memories from your childhood, but the branding is actually based on a harmful racial stereotype. According to Riché Richardson, an associate professor in the Africana Studies and Research Center at Cornell University, the logo is based on the idea of the “mammy,” a “devoted and submissive servant who eagerly nurtured the children of her White master and mistress while neglecting her own.” Plantation myth portrayed the mammy as an “asexual, plump black woman wearing a headscarf,” Richardson wrote for the New York Times. After years of criticism, Quaker Oats, the company that owns the Aunt Jemima brand, recently announced it would remove the 130-year-old logo from its packaging in late 2020 and rename the brand at a later date. Changing offensive brand names is one of the 24 positive changes we’ve seen since the anti-racism movement began.
Read the entire article in Reader's Digest https://www.rd.com/list/popular-brand-logos-that-may-soon-disappear/
