Aunt Jemima announces new name, removes 'racial stereotypes' from product

By: Jon Haworth,  ABC News
February 10, 2021

"This Aunt Jemima logo was an outgrowth of Old South plantation nostalgia and romance grounded in an idea about the 'mammy,' a devoted and submissive servant who eagerly nurtured the children of her white master and mistress while neglecting her own," Riché Richardson, an associate professor in the Africana Studies and Research Center at Cornell University, wrote in an op-ed in the New York Times in 2015 titled “Can We Please, Finally, Get Rid of ‘Aunt Jemima’?”. "Visually, the plantation myth portrayed her as an asexual, plump black woman wearing a headscarf."

PepsiCo said in their statement announcing the name change that Quaker worked with consumers, employees, external cultural and subject-matter experts to gather broad perspectives and ensure the new brand was developed with inclusivity in mind.

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Professor Riche Richardson