Aunt Jemima to remove image from packaging and rename brand

By: Samantha Kubota and Scott Stump,  Today
June 12, 2020

Riché Richardson, an associate professor of African American literature in the Africana Studies and Research Center at Cornell University, has been calling for the change since she wrote a 2015 editorial for The New York Times titled "Can We Please, Finally, Get Rid of 'Aunt Jemima?'"

"It's an image that hearkens back to the antebellum plantation," Richardson told Sheinelle Jones on TODAY Wednesday. "Aunt Jemima is that kind of stereotype that is premised on this idea of Black inferiority and otherness.

"It is urgent to expunge public spaces of a lot of these symbols that for some people are triggering and represent terror and abuse."


Read the entire article at

Professor Riche Richardson