Mrs. Butterworth's, Cream of Wheat join Aunt Jemima, Uncle Ben's in changing brand amid racial protests

By: Katie Kindelan,  GMC
June 18, 2020

There have been calls throughout the years to change the name of Aunt Jemima products, including a 2015 New York Times editorial entitled, "Can We Please, Finally, Get Rid of ‘Aunt Jemima’?"

"This Aunt Jemima logo was an outgrowth of Old South plantation nostalgia and romance grounded in an idea about the 'mammy,' a devoted and submissive servant who eagerly nurtured the children of her white master and mistress while neglecting her own," Riché Richardson, an associate professor in the Africana Studies and Research Center at Cornell University, wrote in the op-ed. "Visually, the plantation myth portrayed her as an asexual, plump black woman wearing a headscarf."

Read the entire article at GMC.

Professor Riche Richardson